Time Warner Cable has launched a new philanthropic initiative in conjunction with a White House plan to improve education and interest in science, technology, engineering and math (STEM). ? ?The company’s initiative, Connect a Million Minds (CAMM), is a five-year, $100 million program to address a declining proficiency in STEM that puts America’s children at risk of not competing successfully in a global economy. Using its media assets, Time Warner Cable will create awareness of the issue and inspire students by connecting them with hands-on, after-school opportunities to experience STEM in non-traditional ways.

Time Warner Cable will announce its STEM commitment at a White House event hosted by President Obama and attended by corporate and nonprofit leaders.

Anchoring the initiative is a website, www.connectamillionminds.com, using zip-code search to connect students to STEM learning opportunities in their communities. Time Warner Cable has set a goal of connecting 1 million children by 2014. On the website, participants can watch video case studies of inventors and technologists talking about their projects, and post photos and narratives about their STEM experiences, creating a community of people who share a common interest and passion for scientific pursuits.?

In addition, Time Warner Cable will use public service announcements and local community events to raise awareness of the need for better STEM education and more STEM resources.?

Also to be announced at the White House event is the formation of a non-profit entity to galvanize the American business community around STEM. Leading the effort will be Time Warner Cable, Xerox, The Carnegie Foundation and The Gates Foundation.

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