TVs Still Account for Nice Chunk of CE Sales
By | July 26, 2013
With the days of rushing out to upgrade to an HD television behind us and more people watching video on tablets and computers, it might seem like TV set growth has stagnated. That’s not quite true, according to CEA. TV sales are still very important to the industry’s bottom line, which is great news for MVPDs. After all, who wants a beautiful new set without 500+ channels to watch on it?
CEA’s semi-annual US Consumer Electronics Sales and Forecasts projects that TV sales are expected to hit $19.3bln this year, down just 3% from last year’s $19.9bln. LCD flat panels will account for 91% of all digital sets sold. While Ultra HD is far from the norm, 3D, Ultra HD and OLED displays are expected to reach a respectable 13.7mln shipments this year.
Tablets and smartphones, which are increasingly being used in conjunction with TV viewing, will drive CE growth, resenting 32.3% of CE industry revenue for the year. Smartphone shipments are projected to reach 127mln this year, with revenue expected to exceed $37.8bln (+14% from one year ago). Tablet computing will continue double-digit growth in 2013, with unit sales projected to reach 87.1mln this year and revenues expected to surpass $27.3bln.