It might be time for TV Everywhere to get a new name. That’s just one of the proposals CTAM is readying for the industry. In the next 4-6 weeks, the marketing association expects to release a set of recommendations aimed at helping MVPDs have “a consistent national message, positioning … and great user experience across all the various TV Everywhere apps in the industry,” CTAM CEO John Lansing told us. Read on for more from the CTAM chief on the association’s plans.

More top stories in today’s CableFAX Daily:
Netflix still won’t share any viewership numbers with the rest of us. But according to Chief Content Officer Ted Sarandos, it’s not because the OTT giant is embarrassed by potentially low ratings. Here’s why.
21st Century Fox’s 2Q revenue climbed 15% YOY to $8.16bln, ahead of analyst estimates, as OIBDA fell 4% to $1.54bln. More on the company’s financials.
According to an FCC filing, AT&T is looking to buy Cable One’s AWS spectrum in 24 cellular market areas in various states.

The Daily


Spot Spending Returning, Shifting to OTT

After a rapid decline in spend, agencies and broadcasters are seeing rebounds in many spot spending categories.

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