It might be time for TV Everywhere to get a new name. That’s just one of the proposals CTAM is readying for the industry. In the next 4-6 weeks, the marketing association expects to release a set of recommendations aimed at helping MVPDs have “a consistent national message, positioning … and great user experience across all the various TV Everywhere apps in the industry,” CTAM CEO John Lansing told us. Read on for more from the CTAM chief on the association’s plans.
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