Turner Sports – 2013 NCAA March Madness Live
Yes, we know. Turner seems to get a lot of TV Everywhere awards. Obviously, that’s because Turner Broadcasting System—both at the corporate level and throughout its many divisions—helped pioneer the authentication concept when others in the industry were still wringing their hands. But in this case, the kudos has little to do with those early efforts. Instead, we honor Turner Sports and its incredible 2013 NCAA March Madness Live campaign, which encouraged fans to watch more streams across more devices in early 2013. An aggressive PR campaign included in-store promos with AT&T, TV spots across its many nets with celebrities singing the praises of multiplatform and an innovative partnership with Google that made it easier to instantly watch videos after searching for them online. The results: Record engagement across platforms, with March Madness Live generating 49 million live video streams, up 168% over 2012, with more than 14 million hours of live video consumed. The app was also the #1 app on iTunes for the first week, with mobile viewing across iOS and Android devices up 309% over 2012. At 3.4 million unique users streaming via mobile, it was the biggest year yet for March Madness Live. And we’re guessing 2014 will only break new records.