Winner

HBO – Game of Thrones at Comic-Con
In order to achieve maximum exposure, HBO organized a panel event for over 6K Comic Con attendees with key actors, hosted and moderated by the book “Game of Thrones” creator George R.R. Martin. The real-world connection fans had initially established with the 1st season were reinforced with a memorable, larger-than-life experience, signifying a positive trend for future seasons of Game of Thrones. The initiative set record traffic for HBO Connect, featuring live chats and commentaries from Finn Jones, Kristian Nairn and Bryan Cogman. The show’s Twitter profile grew by nearly 30K connections to 280k followers. The YouTube channel boasted nearly 44mln views. The show’s Facebook page grew from 1.9mln to 2.2mln “likes” ahead of premiere and was poised to broach 3mln.
 
Honorable Mentions

Cox/Cisco – 2nd-Screen App/EPG Event at CES 2013
Cox and Cisco made a huge splash at CES with a college football viewing event that also gave attendees the chance to try out Cox’s new Cisco-powered EPG and 2nd Screen apps.
 
ESPN 3D Viewing Party at CES
OK, so ESPN just shut down its 3D net. But early this year at CES, the network was still fighting the good fight as it invited 3D enthusiasts to a bar to don those 3D glasses.
 
HBO – True Blood at Comic-Con
The overarching idea was to cater to the show’s most devout fans while simultaneously appealing to potential new viewers. And HBO hit that note perfectly.
 
INSP Independent Show 2012 (NCTC)
The team sent a targeted mailing to key clients before the Indie Show to introduce a new sales rep, incentivizing them to meet with him at the show.
 

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