To Market, To Market 12/10/12

Interactive TV supplier Ensequence has teamed with Audible Magic, a provider of automated content recognition (ACR) solutions, to develop an integrated platform they say will create new opportunities for brands to engage and win loyalty among TV viewers. Combining Audible Magic’s SmartID and Ensequence’s iTV Manager solutions, the platform lets operators “monitor hundreds of broadcast streams that then trigger events across set-top boxes,” the two say. “This, in turn, activates programming and TV commercial enhancements that further engage viewers”…Canada’s Avvasi Inc., which bills itself as the world’s only vendor of QoE driven video management and monetization solutions, today launched the Avvasi Q-SRV Video Service Gateway that allows mobile network operators to “put their subscribers’ video Quality of Experience at the heart of the traffic management process” by allowing them to actively manage and improve subscriber video experience. Q-SRV has been designed for LTE and broadband networks; it reportedly enables operators to detect poor video experience in their network, per subscriber, device, location, and service; and to improve the user experience in real time while simultaneously increasing virtual network capacity. Additionally, Q-SRV helps rationalize and create SLAs for video quality, the partners say.