To Market, To Market 12/06/12

Lightpath is the new branding name and logo for the company formerly known as Optimum Lightpath, an Ethernet-based solutions for New York metropolitan-area businesses…Mobile advertising and publishing platform Tapjoy Inc. says its network crossed the 1-billion-devices threshold; in the last eight months, the company added more than 500 million new devices to its network. The majority of the approximately 100 million unique viewers per month across the Tapjoy network are international, it adds, with about 75 percent of them outside of the United States. For example, in China, Tapjoy connected with 44 million mobile devices in July…Towerstream signed a “record number” of contracts in November for its fixed wireless broadband service. It also says it’s waiving the fee for its Rapid Install solution to businesses in San Francisco affected by recent storms.