With continued growth in U.K. smartphone and tablet ownership, mobile search is becoming a hot topic for brand marketers, meaning businesses must develop local search and mobile SEO strategies and be more reactive to evolving SEO best practice, says integrated search, social media and PR agency Punch Communications. As such, it is more important than ever to appear on the first page of search results on a mobile screen, and companies must optimize their Web sites for mobile users, adding dynamic device detection, mobile search keyword research and, ideally, a mobile-content strategy to their overall marketing agendas. Notes Punch’s Pete Goold, "Ignoring the needs of those searching via mobile – whether at home or on the move – could mean missing out on a grand scale; users searching for local information with a mobile device often take part in further activity, including making on and offline visits to a researched business."

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