A recent Velti report says Android notched a second consecutive month of ad share gains on iOS in August, now taking 43 percent of served mobile ad impressions compared to 57 percent for Apple. In July, Android held 42 percent of ad impressions compared to 58 percent for Apple. Velti attributes this change to Samsung selling more devices than Apple and other manufacturers in 2Q12. “But we also think the iPhone 5 is a game changer, within six months, iPhone 5 will likely become one of the top five devices on the exchange,” the mobile-ad provider notes.

The Daily

Subscribe
Thursday–April 25

TelevisaUnivision Confident in DTC Profitability

TelevisaUnivision continued to invest more into its ViX streaming product during 1Q24, but that commitment comes at a cost. The company saw operating expenses grow 16% YOY to $821 million driven by those

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.