Nearly 50 percent of smartphone owners polled by mobile marketing firm Hipcricket Inc. said they had viewed a mobile ad and 64 percent completed at least one purchase as a result of mobile advertising. However, an impressive 74 percent replied that their favorite brands have not advertised to them on their mobile devices, representing a significant missed opportunity for companies and their advertising agencies. Additionally, the survey found that targeted and relevant mobile advertising directly impact sales; some 45 percent of consumers who have purchased a product or service in response to a mobile ad referred a product or service to a friend as a direct result of mobile advertising. Unsurprisingly, it’s the more affluent consumers who were paying attention to mobile ads: 55 percent of those who clicked on a mobile ad reported an annual household income of more than $75,000 (29 percent of them reported more than $100,000).

The Daily


WarnerMedia Distribution Shakeup

WarnerMedia distribution heads Sofia Chang and Rich Warren are departing WarnerMedia as part of a larger organizational change.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up