Verve Local Marketplace from Verve Wireless allows local media brands to expand their consumer reach by using Verve’s proprietary Ad Manager system to place their locally sold mobile ad campaigns on such national sites as The Associated Press, Weatherbug, Buzz Media, Glam Media, IMDB, SB Nation and more. Conversely, national media brands gain access to valuable locally sourced advertisers via the extension of Verve’s publishing partners’ sales teams. “These leading in-market advertisers pay a significant premium over less targeted national campaigns, thereby helping national media properties generate more revenue per mobile visit,” the company says.

The Daily


Editor’s Note

Cablefax Daily will not publish Monday because of

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