TiVo has begun increasing the size of the opt-in panel utilized by its PowerWatch ratings service from 25,000 to 100,000 TiVo households that volunteer to take part in the panel, enhancing the capabilities of TiVo audience measurement offerings. As a result, TiVo can provide advertisers, brands and networks with more precise views into the demographic breakout and viewing behavior of the TV audiences most important to them as they create ads and allocate advertising dollars, and with the increased sample, the insights are measureable for more smaller brands.

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Friday–January 9

FCC Oversight Round 2

The FCC will get another moment in the Hill spotlight, with the House Communications Subcommittee to hold a hearing on oversight of the agency on Wednesday. It follows last month’s Senate Commerce FCC Oversight hearing. “The FCC ensures that every American has access to next-generation communication technologies,” said House Commerce Chairman Brett Guthrie (R-KY) and […]

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