TiVo has begun increasing the size of the opt-in panel utilized by its PowerWatch ratings service from 25,000 to 100,000 TiVo households that volunteer to take part in the panel, enhancing the capabilities of TiVo audience measurement offerings. As a result, TiVo can provide advertisers, brands and networks with more precise views into the demographic breakout and viewing behavior of the TV audiences most important to them as they create ads and allocate advertising dollars, and with the increased sample, the insights are measureable for more smaller brands.

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Tuesday–August 11

Grain, T-Mobile Spectrum Deal Closes

T-Mobile said Tuesday it has completed its previously announced transfer of 800 MHz of spectrum to Grain Management for $2.9 billion in cash and all of Grain’s 600 MHz spectrum licenses.

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