TiVo has begun increasing the size of the opt-in panel utilized by its PowerWatch ratings service from 25,000 to 100,000 TiVo households that volunteer to take part in the panel, enhancing the capabilities of TiVo audience measurement offerings. As a result, TiVo can provide advertisers, brands and networks with more precise views into the demographic breakout and viewing behavior of the TV audiences most important to them as they create ads and allocate advertising dollars, and with the increased sample, the insights are measureable for more smaller brands.

The Daily

Subscribe

DirecTV, DISH Merger Still Possible

AT&T found a way to offload a stake in its US video business, but this likely isn’t the end of the road for DirecTV. A combo with DISH is still possible.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB? VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.