TiVo has begun increasing the size of the opt-in panel utilized by its PowerWatch ratings service from 25,000 to 100,000 TiVo households that volunteer to take part in the panel, enhancing the capabilities of TiVo audience measurement offerings. As a result, TiVo can provide advertisers, brands and networks with more precise views into the demographic breakout and viewing behavior of the TV audiences most important to them as they create ads and allocate advertising dollars, and with the increased sample, the insights are measureable for more smaller brands.

The Daily


FCC Happenings

The FCC gave the official OK to RSM US LLP as the C-band relocation coordinator. In July, eligible space stations operators selected RSM to serve as the coordinator, which is responsible for

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