TiVo has begun increasing the size of the opt-in panel utilized by its PowerWatch ratings service from 25,000 to 100,000 TiVo households that volunteer to take part in the panel, enhancing the capabilities of TiVo audience measurement offerings. As a result, TiVo can provide advertisers, brands and networks with more precise views into the demographic breakout and viewing behavior of the TV audiences most important to them as they create ads and allocate advertising dollars, and with the increased sample, the insights are measureable for more smaller brands.

The Daily

Subscribe

Ratings

OWN ’s “Love & Marriage: Huntsville” delivered its most-watched episode Saturday night with more than 1 million total viewers in

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.