Thwapr, a mobile-to-mobile video sharing platform, has announced its public beta launch allowing users to capture, share, and receive video on their mobile phones.

Thwapr (pronounced “thwa-per”) is targeted to work across mobile devices regardless of carrier or device type. The platform allows users to share videos or photos captured with their device ("Thwapping") to one or many recipients and an ability to engage in rich media conversations (“ThwapBacks”).

Thwapr offers compatibility with more than 170 handsets from makers such as Apple, HTC, LG, Motorola, Nokia, Palm, RIM, Samsung and Sony and many carriers in the US and Canada, including AT&T, Sprint, T-Mobile and Verizon.

Thwapr’s technology platform is a cloud-based media service, requiring only text messaging and a browser to send, receive, and share personal content on any mobile phone or computer.  There is no special client, application, or download required.

The centerpiece of the Thwapr technology is a patent-pending process that detects mobile device attributes (video formats, screen size and type, browser, operating system) and delivers videos and photos individualized for each user’s device and carrier in real-time.

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