This Technology has upgraded its SwitchStream service to help MVPDs move content origination points, which aims to enable them to deploy new IP services without worrying about regionalized content re-origination, regardless of platform or changes to the network.  
 
Version 2.0 enables MVPDs deliver regionalized content to the right audience and to provide alternate content in instances where content has been blacked out, and execute market protection when there are schedule changes. The latest update adds unified support for both IP video streams and QAM-based digital TV platforms, removing the need to duplicate management efforts across platforms and improving the visibility of alternate content execution.
 
 “The IP transition continues to introduce complex video delivery challenges,” said Denise MacDonell, This Technology vp, product management, citing the ability to support alternate content delivery across QAM and IP simultaneously. “This system is live today and proven to create the operational efficiency that MVPDs need as they expand multiscreen offerings.”

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