This Technology has upgraded its SwitchStream service to help MVPDs move content origination points, which aims to enable them to deploy new IP services without worrying about regionalized content re-origination, regardless of platform or changes to the network.  
 
Version 2.0 enables MVPDs deliver regionalized content to the right audience and to provide alternate content in instances where content has been blacked out, and execute market protection when there are schedule changes. The latest update adds unified support for both IP video streams and QAM-based digital TV platforms, removing the need to duplicate management efforts across platforms and improving the visibility of alternate content execution.
 
 “The IP transition continues to introduce complex video delivery challenges,” said Denise MacDonell, This Technology vp, product management, citing the ability to support alternate content delivery across QAM and IP simultaneously. “This system is live today and proven to create the operational efficiency that MVPDs need as they expand multiscreen offerings.”

The Daily

Subscribe
Tuesday–June 16

Comcast Raises Bar with Same-Day WiFi

Cable, you’ve come a long way, baby.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 10
2026 Top Ops Awards Top Ops Awards Entry Deadline
Nov 3
2026 Most Powerful Women Awards2026 Most Powerful Women Awards
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.