Cox Communications will use thePlatform for back-end video management of its new video initiative, Cox TV Online. Cox is using thePlatform’s mpx video publishing system, expanding upon thePlatform’s history of managing Cox’s video for Cox.com since 2008. This new implementation enables programming networks to maintain the integrity of embedded custom video players on Cox’s website, while providing Cox subscribers with a unified search and discovery experience.

“With mpx, Cox subscribers can watch premium video instantly, while the business policies and financial obligations between Cox and programmers are maintained,” said Ian Blaine, CEO of thePlatform, in a statement.

thePlatform publishes video and other media to PCs, mobile devices and TV, providing a central hub for managing, monetizing and syndicating billions of professionally produced video views annually. thePlatform currently provides online video management services to numerous programmers and five of the top cable TV service providers in North America.

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Effros: The Utility of Competition

the underlying theories now being bandied about for either regulating broadband internet access services (BIAS) as a utility or something that should be freely competitive are in major conflict.

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