Cox Communications will use thePlatform for back-end video management of its new video initiative, Cox TV Online. Cox is using thePlatform’s mpx video publishing system, expanding upon thePlatform’s history of managing Cox’s video for Cox.com since 2008. This new implementation enables programming networks to maintain the integrity of embedded custom video players on Cox’s website, while providing Cox subscribers with a unified search and discovery experience.

“With mpx, Cox subscribers can watch premium video instantly, while the business policies and financial obligations between Cox and programmers are maintained,” said Ian Blaine, CEO of thePlatform, in a statement.

thePlatform publishes video and other media to PCs, mobile devices and TV, providing a central hub for managing, monetizing and syndicating billions of professionally produced video views annually. thePlatform currently provides online video management services to numerous programmers and five of the top cable TV service providers in North America.

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Editor’s Note

Nominations are due July 16 for Cablefax: The Magazine’s annual Diversity List issue. In addition to recognizing the top multi-ethinic execs in the industry, Cablefax will honor a D&I Mentor of the Year, LGBTQ+ Executives of the Year along with Thrivers Under 30. Enter today at CablefaxDiversity.com. — Missed Cablefax’s virtual FAXIES celebration last week […]

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