Cox Communications will use thePlatform for back-end video management of its new video initiative, Cox TV Online. Cox is using thePlatform’s mpx video publishing system, expanding upon thePlatform’s history of managing Cox’s video for Cox.com since 2008. This new implementation enables programming networks to maintain the integrity of embedded custom video players on Cox’s website, while providing Cox subscribers with a unified search and discovery experience.

“With mpx, Cox subscribers can watch premium video instantly, while the business policies and financial obligations between Cox and programmers are maintained,” said Ian Blaine, CEO of thePlatform, in a statement.

thePlatform publishes video and other media to PCs, mobile devices and TV, providing a central hub for managing, monetizing and syndicating billions of professionally produced video views annually. thePlatform currently provides online video management services to numerous programmers and five of the top cable TV service providers in North America.

The Daily

Subscribe
Wednesday–December 11

Cruz Addresses Foreign Cyber Threats After ‘Salt Typhoon’

After a U.S. official confirmed at least eight U.S. telecommunications providers were breached as part of a foreign hacking campaign, Sen. Ted Cruz (R-TX) called for more focus on defending state-sponsored

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.