thePlatform has announced a new suite of features to enable programmers to provide TV Everywhere capabilities on their own Web sites, while preserving their financial and content rights arrangements with video service providers.

The initial challenge for programmers’ Web sites is to authenticate that a consumer is a subscriber to a particular TV service provider. Complicating matters are the various back-end billing systems used by TV service providers. thePlatform has introduced a new Authentication Adapter service as part of its media publishing system. The Authentication Adapter will act as a proxy that can authenticate consumers for programmers for the numerous video service providers’ billing systems. With this adapter, thePlatform will manage the complex cross-referencing and interface required from the various companies involved.

thePlatform serves as the online video management system for major video providers, including Cablevision, Cox, Comcast, Rogers, and Time Warner Cable.

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Football Forecast: NFL-YouTube Experiment a Sign of the Future

Tonight’s the first time an NFL game will exclusively stream live and without a paywall on YouTube, and while it’s expected to attain a hefty number of viewers, the question then becomes whether YouTube—and the networks of internet providers enabling access—can handle the blitz.

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