Showtime crafted an ambitious campaign to hype its Usher concert (March 5, 9pm). "One Night, One Star: Usher Live" will be preceded by a half-hour doc on Showtime and sister net MTV; meanwhile, other Viacom nets like MTV2 and BET will carry promo spots, with the latter bringing the R&B star to its "106th & Park" the week of the concert. Other gambits include sweepstakes ties to King World, Dr. Pepper and a national theme park chain.

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Friday–November 7

Paramount, Professional Bull Riders Streaming Deal

Paramount Skydance has cut a new five-year streaming deal to put the Professional Bull Riders ’ “Unleash the Beast” competition on Paramount+, starting on Dec. 12 with the kickoff of the 2026 season

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