Showtime crafted an ambitious campaign to hype its Usher concert (March 5, 9pm). "One Night, One Star: Usher Live" will be preceded by a half-hour doc on Showtime and sister net MTV; meanwhile, other Viacom nets like MTV2 and BET will carry promo spots, with the latter bringing the R&B star to its "106th & Park" the week of the concert. Other gambits include sweepstakes ties to King World, Dr. Pepper and a national theme park chain.

The Daily

Subscribe

WWE, Peacock Form Tag Team

WWE and NBCU have signed a multi-year deal to make Peacock the exclusive home of SVOD WWE Network in the US.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up