Showtime crafted an ambitious campaign to hype its Usher concert (March 5, 9pm). "One Night, One Star: Usher Live" will be preceded by a half-hour doc on Showtime and sister net MTV; meanwhile, other Viacom nets like MTV2 and BET will carry promo spots, with the latter bringing the R&B star to its "106th & Park" the week of the concert. Other gambits include sweepstakes ties to King World, Dr. Pepper and a national theme park chain.

The Daily


Altice USA Kicks Off Optimum Rebrand

Altice USA is rebranding its mobile product from Altice Mobile, all part of a larger plan to align all Altice USA brands under the Optimum name.

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