Winner

National Geographic Channel – Doomsday Preppers Sex on the Beach
For a special Valentines ep of “Doomsday Preppers,” Nat Geo asked what alcoholic beverage would Americans 21 or older most like to sip if the end was near. Sex on the Beach was the cocktail of choice, so to promote direct tune-in it sent personalized letters with the cocktail recipe, a beach pail and the ingredients for the drink to select journos. Not that we’re partial to press promos involving alcoholic themes, but… we kinda are, actually. But we look on the bright side: At least we’ll be prepared for anything. Even zombies.
 
Honorable Mentions

A&E – Chia Willie
A&E partnered with the company that makes Chia Pet to make a Chia Willie, featuring the long beard of “Duck Dynasty” show star Willie Robertson.
 
International Media Distribution – Music is the International Language – Calendar and CD
IMD took its annual themed calendar to new heights by pairing it with a custom CD featuring a music track for each network partner’s culture, including Psy’s “Gangnam Style.”
 
Time Warner Cable – Chinese New Year Couplet
The MSO had street teams distribute thousands of printed couplets (displayed during Chinese New Year) in Asian malls, supermarkets and high traffic street corners in Asian hubs of NYC. This tchotchke was part of a comprehensive 1Q international acquisition campaign that surpassed goals.

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Comcast announced a multiyear program to launch more than 1K WiFi connected “Lift Zones” in community centers

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