TV viewers who use a gadget to surf the Web or chat on Facebook while watching TV are migrating away from the laptop and toward the tablet as the preferred personal device. At least, that’s what new research from the Strategy Analytics Digital Home Observatory says.

A new report from the group finds that, for those who own a laptop or a tablet, smartphone use while watching TV is limited to “alert” functions like text or voice messages, rather than as a TV companion, according to users in the United States and in the U.K. who were surveyed.

“The tablet is clearly becoming the primary TV companion device for advanced users,” says Caroline Park, senior analyst and the report’s author. “Designers wishing to engage consumers while in the home/TV-watching environment should, therefore, focus on the tablet as the device with the greatest opportunity to provide a relevant, enhanced TV experience.”

Study participants who own a tablet indicated this device now has nearly completely replaced the laptop PC as a TV companion device. They only use a laptop for certain tasks, particularly those involving typing. Comfort and convenience were cited as the major drivers of tablet usage, including device weight, heat generation and fast boot times.

The Daily

Subscribe

Programming

The Southern Intercollegiate Athletic Conference and ESPN reached a multi-year rights agreement for SIAC football and basketball games through 2027. Beginning this fall, ESPN will feature at least 22 football

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.