No more Number Three nice guy. A survey by Mich.-based Market Strategies International says T-Mobile USA (which now incorporates MetroPCS [CTDaily, 05/02/13]) is poised to take the fight to its competition with the addition of Apple products and its new contract-free “un-carrier” strategy…as long as it delivers on its promise of an incredible network experience. However, the next few months will be crucial, the company cautions. “People are telling us T-Mobile’s competitive plans and rates are very cost efficient, offering the most services for the lowest price. But having competitive rates is one thing; T-Mobile must also deliver on handsets and the network,” explains Paul Donagher, senior vice president/Communications Division.

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Eventful 2025 Sets Up a Busy Year Ahead

If 2025 was about positioning, 2026 is shaping up as a year of execution. That goes for the FCC, which has set the stage for spectrum auctions, broadcast ownership rules reform and heightened scrutiny of network/affiliate dynamics, as well as companies hoping to close on high-profile mergers that would reconfigure their respective industries.

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