No more Number Three nice guy. A survey by Mich.-based Market Strategies International says T-Mobile USA (which now incorporates MetroPCS [CTDaily, 05/02/13]) is poised to take the fight to its competition with the addition of Apple products and its new contract-free “un-carrier” strategy…as long as it delivers on its promise of an incredible network experience. However, the next few months will be crucial, the company cautions. “People are telling us T-Mobile’s competitive plans and rates are very cost efficient, offering the most services for the lowest price. But having competitive rates is one thing; T-Mobile must also deliver on handsets and the network,” explains Paul Donagher, senior vice president/Communications Division.

The Daily

Subscribe

News FAST: Free Channels Rising as Cordless News Destination

Cable news networks saw ratings boosts last week as major breaking news events continued to command viewer attention for days after they broke, but FAST channel in the news space were also a popular destination.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.