Despite their relatively short market history, telco IPTV providers are well-positioned and lead in customer satisfaction and brand loyalty, according to a survey just published by analyst firm Strategy Analytics. More than 80 percent of Verizon FiOS and AT&T U-Verse TV customers reported to be "very" or "extremely" satisfied with their provider. Cable customers, on the other hand, had the lowest satisfaction levels, with Time Warner Cable subscribers the most likely to churn if offered a compelling price discount.

The report, "Digital TV Customer Satisfaction and Propensity to Churn: U.S. Survey Results 2H’08," polled 842 U.S. digital TV subscribers on the "three pillars" of customer churn: customer satisfaction levels, propensity to churn, and perceived obstacles to defecting. In today’s competitive climate, customer retention must be a top priority, according to the report.

Telco IPTV providers have established themselves in the TV market with, most noticeably, an exceptional level of customer service, the report indicated.

The survey, fielded in late 2008, includes data from the top U.S. DTV providers, including Comcast, AT&T, Verizon, Time Warner Cable, Cox, DirecTV and Dish.

The Daily

Subscribe

FCC, FEMA Plan Emergency Alert Test

FEMA and the FCC will conduct a nationwide test of the Emergency Alert System and Wireless Emergency Alerts on Aug 11 at 2:20pm ET. The Wireless Emergency Alert portion will be directed only to consumer cell

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.