Despite their relatively short market history, telco IPTV providers are well-positioned and lead in customer satisfaction and brand loyalty, according to a survey just published by analyst firm Strategy Analytics. More than 80 percent of Verizon FiOS and AT&T U-Verse TV customers reported to be "very" or "extremely" satisfied with their provider. Cable customers, on the other hand, had the lowest satisfaction levels, with Time Warner Cable subscribers the most likely to churn if offered a compelling price discount.

The report, "Digital TV Customer Satisfaction and Propensity to Churn: U.S. Survey Results 2H’08," polled 842 U.S. digital TV subscribers on the "three pillars" of customer churn: customer satisfaction levels, propensity to churn, and perceived obstacles to defecting. In today’s competitive climate, customer retention must be a top priority, according to the report.

Telco IPTV providers have established themselves in the TV market with, most noticeably, an exceptional level of customer service, the report indicated.

The survey, fielded in late 2008, includes data from the top U.S. DTV providers, including Comcast, AT&T, Verizon, Time Warner Cable, Cox, DirecTV and Dish.

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Eventful 2025 Sets Up a Busy Year Ahead

If 2025 was about positioning, 2026 is shaping up as a year of execution. That goes for the FCC, which has set the stage for spectrum auctions, broadcast ownership rules reform and heightened scrutiny of network/affiliate dynamics, as well as companies hoping to close on high-profile mergers that would reconfigure their respective industries.

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