According to Infonetics Research, global sales of policy-management software for wireless and fixed-line networks grew 41 percent in 2011 and are forecast to hit similar growth levels this year, with strong momentum continuing through at least 2016, when the market will top $1.9 billion "Growth in the policy management market is being driven not only by new wins, particularly in conjunction with infrastructure upgrades, but also through the expansion of existing contracts and by replacement activity," notes Shira Levine, directing analyst/Service Enablement and Subscriber Intelligence. "We’re seeing many operators run into scalability and flexibility issues with their first-generation policy solutions, and they’re either replacing them with new solutions or augmenting what they have in place with additional functionality to support things like new pricing models and advanced subscriber controls." Another finding: Shared data plans (where a bucket of data is shared among subscribers or devices) are driving operator investment in flexible, real-time policy solutions.

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