The press may love to throw around the terms “cable killers” and “cord cutters” when it comes to OTT, but cable and broadband providers aren’t sweating it. Nearly 70% of providers surveyed by Incognito Software recognized the new business opportunities OTT offers. Of that total, 43% see it as an opportunity, while 26% feel it’s a threat and opportunity. Twenty two percent just view it as a threat.

 
With opportunity comes the need for upgraded bandwidth. Of those surveyed, 95% have already or plan to upgrade their networks for bandwidth usage growth. Streaming video was easily topped the list of contributors to bandwidth spikes (70%). Instead of concern over losing customers to cord cutting, respondents were more threatened by potential bandwidth increases (31%) and content losses (23%) vs 14% for cord cutting.  SNMP was the most cited tech for measuring network congestion (65%) followed by DPI and IPDR. Other technologies, including sFLOW, Netflow and MicroTic, received less than 10% of the vote.
 
Incognito has a stake in this game as a provider of broadband provisioning and bandwidth management solutions. In 2Q, it surveyed its existing customers and outside contacts. A total of 65 respondents completed the survey, with the majority (81.5%) being cable broadband providers. About 27% of participants were in North America. Europe, the Middle East and Africa had the greatest representation (33%). 

Array

The Daily

Subscribe
Tuesday–June 24

SCTE TechExpo Broadens Its Horizons With Streaming, Fiber and More

For the first time ever, SCTE TechExpo will feature a “StreamTech” track focusing on streaming issues such as low latency, next-gen cloud delivery and real-time streaming for predictive scaling.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.