Deepening concerns about the recession already have caused millions of U.S. consumers to cut back on their cell phone spending, and millions more are poised to join their ranks if the economic downturn continues as expected for another six months, according to a survey of 2,005 Americans conducted by Opinion Research Corp. for the New Millennium Research Council.

The NMRC-commissioned survey indicates that the resulting shift in consumer habits is likely to come at the expense of contract-based cell phone service as more consumers seek to save money by using prepaid cell phones and cutting out cell phone "extras." The ORC poll is the first of a planned series of annual NMRC surveys intended to benchmark consumer attitudes about cell phone use as the economy rises and falls over time.

The Daily


Doing Good

T-Mobile is donating $1.25 million towards causes that are advancing educational equity for LGBTQ+ youth. A sum of $1 million will be directed towards the Human Rights Campaign Foundation ’s new financial

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.