More than 66 million consumers across demographic categories are using the Internet while camped out on their sofas watching TV, according to market research firm In-Stat. Based on In-Stat’s recent survey "U.S. TV Viewers Response to Economic Turmoil," 33 percent of all male respondents, across age groups, reported that they are sometimes using a computer simultaneously while watching TV. Among some male age groups, the behavior was as high as 50 percent. In contrast, about 25 percent of female respondents reported using a PC while watching TV. One-fifth of all respondents reported doing instant messaging while watching TV, with similar responses among females and males.

However, the survey also indicates that U.S. consumers could drop spending on mobile, broadband and pay TV services by nearly $5 billion due to economic turmoil. It also indicates that about 15 percent of U.S. respondents intend to cut back spending on subscription-TV, broadband, and mobile services in response to economic pressures.

The Daily

Subscribe
Wednesday–December 11

Cruz Addresses Foreign Cyber Threats After ‘Salt Typhoon’

After a U.S. official confirmed at least eight U.S. telecommunications providers were breached as part of a foreign hacking campaign, Sen. Ted Cruz (R-TX) called for more focus on defending state-sponsored

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.