More than 66 million consumers across demographic categories are using the Internet while camped out on their sofas watching TV, according to market research firm In-Stat. Based on In-Stat’s recent survey "U.S. TV Viewers Response to Economic Turmoil," 33 percent of all male respondents, across age groups, reported that they are sometimes using a computer simultaneously while watching TV. Among some male age groups, the behavior was as high as 50 percent. In contrast, about 25 percent of female respondents reported using a PC while watching TV. One-fifth of all respondents reported doing instant messaging while watching TV, with similar responses among females and males.

However, the survey also indicates that U.S. consumers could drop spending on mobile, broadband and pay TV services by nearly $5 billion due to economic turmoil. It also indicates that about 15 percent of U.S. respondents intend to cut back spending on subscription-TV, broadband, and mobile services in response to economic pressures.

The Daily

Subscribe

FCC Attempts RDOF Clean Up

After an extensive review process to identify areas of potential waste in the Rural Digital Opportunity Fund, the FCC is ready to make more than $311 million in funding available across 36 states as part of the fund’s Phase 1.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.