Supplemental Web Content

The Braxton ladies always put on a good show, but WEtv wanted to ensure tune-in when the series returned for its third season. So execs picked the most atypical Braxton sister, Traci, and “Traci Rules the Road” was born. The 5-part series that aired on-air and online outperformed other content-related videos on WEtv.com from April-June 2013. All 5 videos were viewed more than 67,000 times, performing 376% better than average for WEtv videos. The network’s website saw its visits jump 45% over the same period in 2012 with uniques up 32% YOY.

 

 “Battle of the Sous Chefs” has become one of Bravo’s most successful digital series, driving more than 2.6 million streams across digital, VOD and download platforms. About 76% of viewers said the series added to their overall enjoyment of “Top Chef Masters 5.”

 

Taking the movie experience to the next level, this series chooses a special effect from a blockbuster movie and breaks it down, step by step, how to do-it-yourself on a tight budget. The videos have been a big hit, bagging more than 67,000 viewers total on the combined YouTube pages.

 

According to SocialGuide, which measures TV series’ social media engagement, the premiere of “Best Ink” Season 2 was the #1 most social competition reality series in cable in April 2013 and ranked within the top 5 most social reality series in cable.

 

This comprehensive 3-part campaign is an extension of Time Warner Cable’s multiyear relationship with Common Sense Media. Its Twitter campaign, for example, generated nearly 150K impressions for Digital Passport. Traditional media outreach generated 12.1 million impressions.