OpenTV has announced that EclipsePlus, its campaign management technology, went live at Suddenlink Media, the advertising division of Suddenlink Communications. EclipsePlus will manage all of Suddenlink’s local ad sales operations for the operator’s Central and Western U.S. ad sales divisions.
"Our decision to upgrade our ad insertion platform was a major undertaking," Kevin Stephens, Suddenlink’s SVP of commercial and advertising operations, said in a statement. "With our more than 2,700 channels of insertion, we needed a system that could manage a significant number of channels and EclipsePlus was the solution of choice. We are now well-prepared to support our growing ad sales operations with a solution that has already demonstrated many advantages."
"This new deal demonstrates OpenTV’s expanding footprint in U.S. cable and establishes EclipsePlus as the premier campaign management solution for large enterprise installations, such as Suddenlink," Paul Woidke, OpenTV’s SVP and GM, advanced advertising, said in a statement.
OpenTV’s EclipsePlus will enable Suddenlink to efficiently monetize the real-time data exchange between the sales and inventory management systems. Through its advanced capabilities and scalability, EclipsePlus can handle thousands of local and interconnect networks, schedule complicated channel environments and run multiple DMAs within a single database, thereby reducing manual workload and time spent running verification and billing reports on spot buys. EclipsePlus also features a dynamic scheduler that continuously analyzes current and upcoming schedules in order to optimize yields.