VP, Programming, NCTC

It’s been a busy year for Myers. Not only has he led several new programming deals—including the recent addition of Tennis Channel and Outside Television, and a new affiliation with Entertainment Studios—but NCTC has made big strides in the distribution of its programming. NCTC membership this summer surpassed 100 participating companies on its TVE offering WatchTVEverywhere, which now includes more than 50 major programming services.

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Independent Nets Evolve Ad Strategy

A group of independent programmers, including UPtv and Great American Media, are evolving their advertising strategies to meet agencies where they are amid all the big-player consolidation.

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