During the wee hours Mon morning, Cox quietly upped the speed for its flagship, high-speed data service to 4Mbps from 3Mbps in most markets, keeping the price point at $39.95/month for bundle users ($49.95 standalone). Upload was raised to 512kbps. And Cox went a step further, increasing speeds at no charge for all tiered data services-its value tier jumped to 256kbps from 128. Significantly, Cox opted to drop the requirement that a consumer subscribe to other Cox services to get the value package at $24.95/month. "It’s a way to target the intenders-the dial-up community that hasn’t felt the need to go up to a 3-meg product," a Cox rep says. "Maybe they are DirecTV customers or don’t subscribe to a multichannel service." Cox’s premiere service increased to 5Mbps from 4Mbps, keeping a $54.95/month bundled price. Cox has yet to upgrade Las Vegas, Gainesville, FL, and Middle America markets, prompting some Internet message board junkies to complain Mon that they’re the company’s "red-headed stepchildren." Additional information about higher speed deployments in these markets will be made later this year, Cox says. Along with the faster speeds, Cox is rolling out a campaign today dubbed "Fast is Beautiful." Complete with print and outdoor advertising, TV spots and a fastisbeautiful.com Web site, the campaign is aimed at emphasizing the possibilities with faster speeds. "These speed increases were literally implemented overnight in most Cox markets-an incredible demonstration of the power and flexibility of our network," svp, marketing Joe Rooney said. In most instances, modem service was down 1-30 mins during the upgrade. Cox Business Services will increase speed soon, too.

The Daily


Bernstein Halting Media Coverage

Bernstein is temporarily suspending its coverage of U.S. media companies in light of senior analyst Todd Juenger’s sabbatical.

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