Social Media During a Program

Who doesn’t love a slumber party? USA and digital agency 360i engaged its superfandom of self-labeled “PSYCH-Os” by encouraging slumber parties from midnight to 6am, as well as a “prizeathon” beforehand offering 120 prizes for the 120 minutes leading up to the party. The prize fest created something to tweet about before the marathon screening session even began. Hats off to USA for keeping its fans up all night tweeting.

 

After its success with its June 2011 launch in conjunction with “Bridezillas,” WE tv’s Sync app expanded to originals. And it’s been reaping the benefits ever since. Average monthly visits from January to November in 2012 were 71% higher than the same timeframe in 2011. The app is easy to use and creates a fun and social environment for fans, who can watch shows together in groups, take polls and witness their own comments in on-air banners as the show is airing.

 

Among the fun social interactions mid-program with “Duck Dynasty:” When one of the Robertsons tweeted or a duckling graphic appeared on air, fans tweeted back #DUCK in response. A virtual duck call? We’re into it.

 

Bravo extended The Real Housewives’ passion for gossip into the social realm with a social edition featuring the best tweets, Facebook posts and Google+ comments from a live episode.

 

Live Twitter voting during the NFL playoffs on ESPN’s “Sunday NFL Countdown” considered topics such as the Redskins’ RG III versus the Seahawks’ Russell Wilson, which garnered a whopping 30K tweets.

 

When New England Patriots’ Rob Gronkowski played New York Giants’ Victor Cruz in the videogame Halo 4 on ESPN2, for an hour on Twitter fans had the chance to pick the winner. Talent engagement and giveaways enhanced the social experience as well.

 

Using ACR technology the Conan Sync App let viewers view exclusive behind-the-scenes content and interact on social platforms—complete with a silly “How-To” video featuring Conan himself.