Sigma Demos with ARRIS and BlackArrow
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| November 4, 2009
Sigma Systems joined ARRIS and BlackArrow to demonstrate live an end-to-end advanced advertising solution designed to enable subscriber addressability for dynamic VOD. The demo at Cable-Tec Expo was also intended to show how Sigma’s Subscriber Information Service can be used for audience qualification utilizing PRIZM data provided by data integration partner Nielsen Claritas.