Sigma Systems joined ARRIS and BlackArrow to demonstrate live an end-to-end advanced advertising solution designed to enable subscriber addressability for dynamic VOD. The demo at Cable-Tec Expo was also intended to show how Sigma’s Subscriber Information Service can be used for audience qualification utilizing PRIZM data provided by data integration partner Nielsen Claritas.

The Daily

Subscribe
Thursday–October 22

Scripps’ AI Transformation

We spend a lot of time talking about broadcaster M&A—will Nexstar-Tegna ever fully integrate, will Sinclair get its turn to eat a smaller fish—but the industry is also going through a tech evolution driven by AI. Scripps’ news operation is a prime example. In February, CEO Adam Symson launched a transformation of the company to create $125-150 million in EBITDA growth over a three-year period. Part of that effort revolves around leveraging AI and automation in local and national news programming.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Nov 3
Most Powerful Women Awards Gala Honoring the Women Shaping the Future of Connectivity, Media & Technology
Nov 4
Top Women Leadership Forum Top Women Leadership Forum
Mar 30
CTV World 2027 PERFORMANCE ACROSS EVERY SCREEN
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.