Sigma Systems, BlackArrow and ARRIS are showing the MSO community at CableLabs’ Summer Conference joint advertising technology that allows cable operators to cross-promote their services to subscribers in VOD environments. The companies are also demonstrating advanced advertising that incorporates segmentation data from Nielsen.

The joint solution combines BlackArrow’s Advanced Advertising System for dynamic VOD, ARRIS’s ConvergeMedia Ad Decision Manager with Sigma Systems’ Subscriber Information Service (SIS) for audience qualification to enable cable operators to cross-promote their services to their existing subscribers. For instance, the Sigma SIS would allow an MSO with a triple-play offering to identify all subscribers of its broadband and TV services, then use the BlackArrow platform to target and deliver house ads to promote its digital phone service to this segmented, qualified audience. The ARRIS VOD system would manage the physical delivery and reporting of the addressable house ad to the subscriber.

The combined services also allow cable operators using the BlackArrow platform to query the Sigma SIS to access Nielsen segmentation data.

The Daily

Subscribe
Friday–December 13

State of DEI: NAMIC, AIM Analyze Workforce Representation

At a time when investments in DEI efforts are being questioned, NAMIC is checking in to remind the industry of the tangible change these initiatives are making.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.