Buoyed by strong results and bursting to tout upcoming comedy series "Weeds," Showtime will continue pushing its free VOD play on Comcast, svp, marketing Geof Rochester says. "This is perfect," he says of the play that reaches all Comcast’s digital HHs, even those that are not Showtime subs. The service (Cfax, 4/25) refreshes monthly and will feature excerpts from Weeds and "The Barbershop," "abouts," behind-the-scenes material and specials, such as Mike Tyson’s final fight. "This is a complement to our marketing," but goes beyond other types of advertising in that Showtime is able to monitor how many viewers watch the free VOD, Rochester says. Episodes of "Fat Actress" garnered 500K views on Comcast free VOD, he says. "We’ll take any opportunity to give exposure to our content, because we’re confident viewers will then come back and subscribe," he says. VOD and the other so- called "disruptive technologies" go to the heart of [CTAM Summit], since they give "the viewer choice and control."

The Daily

Subscribe

A Bit More on The WICT Network

The Women in Cable Telecommunications officially changed its name to The WICT Network Wednesday, and we’re learning a bit more. The new moniker is meant

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.