At the CableLabs Summer Conference in Keystone, Colo., next week, SeaChange International will demonstrate its EngageTV Validator, which guarantees quality of service for Enhanced TV Binary Interchange Format (EBIF)-based subscriber applications. SeaChange will also feature its Watch & Buy T-commerce extension for on-demand services.  

The EngageTV Validator is designed to enable the widespread development and deployment of EBIF applications, which can take effect when interactive elements available to viewers are linked to an appropriate VOD resource (video asset). The EngageTV Validator enables this by intercepting EBIF applications that contain external resources and verifying their availability, thereby guaranteeing the delivery of a consistent interactive experience.

SeaChange’s Watch & Buy T-commerce service enables cable operators to immediately use the on-demand tier to sell-through DVDs and related merchandise to subscribers while also establishing support for system-wide T-commerce applications. Watch & Buy includes a lightweight set-top application, user interface customization, and fully managed back-end order fulfillment. A DVD symbol appearing next to a movie title in an operator’s VOD library alerts subscribers that the movie is also available for purchase as a DVD. When selecting such titles subscribers can order the movie as a VOD session and also choose to receive a DVD copy via postal mail. Subscribers may be presented with opportunities to order DVDs in different formats such as Blu-ray, or could even receive an offer to purchase an entire television series on DVD after viewing a single VOD episode.

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