SeaChange International’s new generation SeaChange Infusion Advanced Advertising Platform will help video operators manage centralized ad operations and scale to 150,000 insertable channels and millions of ad assets. The platform’s foundation is the new SeaChange Infusion Linear Advertising Server, shipping later this year, which enables linear ad insertion in an open plug-and-play environment.

The Infusion Advanced Advertising Platform, representing the transformation of SeaChange’s Spot advertising insertion solution, scales to support operators’ migration to consolidated regional and national advertising systems that are managed from increasingly Web-centric and virtualized data centers.

“Operators are turning the headend model into a vastly more flexible and scalable data center reality with technologies that are increasingly Web-based, virtualized and distributed,” said Malcolm Stanley, general manager, Disruptive Technology and Monetization, SeaChange International, in a statement. “We created Infusion with enterprise-class functionality to enable this generational shift in the foundation of the linear advertising insertion business, while leveraging the Spot technology already in use by our global customer base.”

The Infusion platform can incorporate SeaChange’s Flash memory streamer line-up to optimize channel scalability, providing 2,500 video streams in a compact two-rack unit footprint and up to 5,000 streams in the future. These products also propel throughput performance with 100 GB interface cards, surpassing current 2 GB ad server threshold. Open standards in the platform enable operators to integrate their deployed third-party ad servers.

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