Rainbow CEO Josh Sapan returned to a familiar soapbox Wed, saying original, exclusive content will make or break VOD. Success for VOD will not rest in the number of movies available in a library, he told Kagan’s VOD Summit in a reference to last month’s MGM acquisition by Sony, with Comcast nabbing rights for VOD content and co-development of diginets. NBC Uni Cable new-media svp Jean-Briac Perrette offered a semi-rebuttal. Acknowledging that first-run matters most long-term, "repurposing got a bad rap…VOD is a new window for product and we’re trying to insert this new window for off-network/cable product. As such, it has tremendous value to operators." VOD Content-pourri: NBC Uni Cable’s 1st VOD offering will be a repurposed/repackaged mix, Perrette said. One idea: repackaging "Today" cooking/gardening/health segment collections. "We’re the biggest small [VOD] start-up around," he boasted. Initial rollout/programming details are a month or so away — Disney Channel’s SVOD package will introduce an ITV element early next year; during "Kim Possible," viewers can make "virtual trading cards" pop up on-screen with a remote click. Each contains info on a Possible character or plot line. "Kids can collect them, get a set and get more content," Disney/ESPN Nets svp Albert Cheng says. (Simon Applebaum)

The Daily


ESPN College Football Update

The college football Bowl Season is getting closer, but first we have to make it through conference championships.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up