Rainbow CEO Josh Sapan returned to a familiar soapbox Wed, saying original, exclusive content will make or break VOD. Success for VOD will not rest in the number of movies available in a library, he told Kagan’s VOD Summit in a reference to last month’s MGM acquisition by Sony, with Comcast nabbing rights for VOD content and co-development of diginets. NBC Uni Cable new-media svp Jean-Briac Perrette offered a semi-rebuttal. Acknowledging that first-run matters most long-term, "repurposing got a bad rap…VOD is a new window for product and we’re trying to insert this new window for off-network/cable product. As such, it has tremendous value to operators." VOD Content-pourri: NBC Uni Cable’s 1st VOD offering will be a repurposed/repackaged mix, Perrette said. One idea: repackaging "Today" cooking/gardening/health segment collections. "We’re the biggest small [VOD] start-up around," he boasted. Initial rollout/programming details are a month or so away — Disney Channel’s SVOD package will introduce an ITV element early next year; during "Kim Possible," viewers can make "virtual trading cards" pop up on-screen with a remote click. Each contains info on a Possible character or plot line. "Kids can collect them, get a set and get more content," Disney/ESPN Nets svp Albert Cheng says. (Simon Applebaum)

The Daily

Subscribe

Observers Keep Close Tabs on FCC’s 3.45GHz Auction

Things were looking a bit better Friday for the FCC’s 3.45GHz auction. Round 28 closed with gross proceeds of more than $6.5 billion.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.