Even while cable operators are working out multi-platform strategies, vendors are offering solutions for ratcheting home networking up another notch, with one goal being subscriber “stickiness.”
"(Operators) need a way to compete with the Skypes and Googles who are offering communications offerings that are a threat to take away a key part of the triple play," said Jeff Walker, vice president/marketing at Cedar Point Communications.
Cedar Point’s new SafariFusion Visual Communications Suite allows cable operators to deliver voice mail, social media and one-number applications to multiple end points like televisions, PCs, iPads or phones.
SafariFusion is part of a PacketCable 2.0/IMS solution. "However, it can run in today’s networks without having to upgrade to a PacketCable 2.0 platform," Walker said.
Specifically, Cedar Point’s fused services include not only the ability to have caller ID on multiple platforms, but such added features as click to call, where the user can highlight a person from the log; the home phone will ring and, when picked up, will dial the selected number.
In addition, incoming calls can be screened on the TV or the PC; the user can listen to or read the message in real-time and choose whether or not to take the call.
"This is to be able to provide Google (Voice) and Skype(-like) capability, but even more functionality than could be achieved through one of the over-the-top service providers," Walker explained.
-Monta Monaco Hernon