Rogers Cable Communications today announced that since 2005, usage of the Rogers On Demand service has more than doubled, growing from 50 million views in 2005 to more than 100 million views in 2008.

Fast facts about Rogers On Demand:

• The company has 5,000 unique titles and 5,300 hours of programming available.

• HD has more than doubled in uptake in the last year, with more than a third of customers choosing to watch programming in HD over SD.

• Saturday is the most popular day to catch up on missed programming via On Demand, with 7 p.m. being the peak usage time of day.

• The Movie Network is the leading subscription-based service with more than 100 million views since launch and more than 2 million views each month.

• The most watched episodic programs are Family Guy, The Office and 30 Rock.

• The most popular single program watched is CNN’s broadcast of Barack Obama’s Inauguration.

Rogers Digital customers can at no charge catch up on their favorite episodic programming, On Demand, within 72 hours of the original air date.

The Daily

Subscribe

TPG Interested in DirecTV?

The latest rumbling in AT&T ’s ongoing attempt to unload DirecTV has private equity firm TPG entering into exclusive talks to acquire a minority stake in the satellite TV business

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up