The Houston Livestock Show and Rodeo audiovisual and broadcast branch has deployed Front Porch Digital’s DIVAworks solution, which is enhanced with DIVAdirector. The systems are designed to support the transition to digital, tapeless workflow as well as to preserve and simplify access to stored content. Front Porch Digital partner Broadcast Digital Systems of Houston assisted with the transaction.

Since 1980, the Houston Livestock Show and Rodeo – the world’s largest livestock show and richest regular-season PRCA rodeo – has produced its own TV programming both for broadcast and for the historical record, amassing tens of thousands of hours of content stored on videotape in multiple formats. The content represents the scope of the 20-day event that takes place at Houston’s Reliant Park every March, including not only footage of the rodeo competition but associated performances by musicians from Gene Autry to Beyonce Knowles, and auctions of everything from champion steers to chardonnay.

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