RGB Networks signed a reseller agreement with SeaChange International to create a single source for digital advertising solutions.

The agreement allows SeaChange to resell RGB’s high-density digital ad insertion productions, including its broadcast network processor and modular video processor. Together with its SeaChange spot automated advertising system, SeaChange will be able to provide turnkey ad insertion solutions supporting MPEG-2 and MPEG-4/H.264.

“With many small- and mid-size service providers setting up local advertising operations, SeaChange can now offer a complete, integrated digital ad insertion system that can scale in concert with their business,” Yvette Kanouff, chief strategy officer, SeaChange, said in a statement.

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IAB Tech Lab Forms Addressable Group

A new collective that’ll lead the development of technology frameworks, technical standards and market strategy to make every TV environment addressable was formed by IAB Tech Lab . It’s called the

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