TV sets aren’t going out of style, according to Nielsen research for CTAM showing that 94% of cable/satellite subs prefer to watch TV content on the traditional screen. Still, 35% of adult broadband users have watched at least 1 TV program via the Internet. 82% of those same users go online find a specific program that they had missed when it first aired, and 40% surf the Web for info covering actors and upcoming eps. The most popular online content remains short-form, and includes movie trailers, U-G content, music videos and general news segments. Other findings: respondents reported watching TV via desktop computers (14%), laptops (9%), video-enabled mobile phones (6%), or other portable video players (5%), and only 7% of mobile phone owners subscribe to a video downloading service.

The Daily


Editor’s Note

Your next issue of Cablefax Daily will arrive Monday. Stay safe and enjoy

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up