TV sets aren’t going out of style, according to Nielsen research for CTAM showing that 94% of cable/satellite subs prefer to watch TV content on the traditional screen. Still, 35% of adult broadband users have watched at least 1 TV program via the Internet. 82% of those same users go online find a specific program that they had missed when it first aired, and 40% surf the Web for info covering actors and upcoming eps. The most popular online content remains short-form, and includes movie trailers, U-G content, music videos and general news segments. Other findings: respondents reported watching TV via desktop computers (14%), laptops (9%), video-enabled mobile phones (6%), or other portable video players (5%), and only 7% of mobile phone owners subscribe to a video downloading service.

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Nielsen Shifting National Measurement

Nielsen ’s push to revolutionize and futureproof its audience measurement continues. The company announced Monday that it is shifting its national television measurement process and will be basing audience

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