TV sets aren’t going out of style, according to Nielsen research for CTAM showing that 94% of cable/satellite subs prefer to watch TV content on the traditional screen. Still, 35% of adult broadband users have watched at least 1 TV program via the Internet. 82% of those same users go online find a specific program that they had missed when it first aired, and 40% surf the Web for info covering actors and upcoming eps. The most popular online content remains short-form, and includes movie trailers, U-G content, music videos and general news segments. Other findings: respondents reported watching TV via desktop computers (14%), laptops (9%), video-enabled mobile phones (6%), or other portable video players (5%), and only 7% of mobile phone owners subscribe to a video downloading service.

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