Research

TV HHs with no connection to a video service provider are least familiar with the DTV transition, with just 31% expressing familiarity in a CTAM Pulse study of 1K consumers. Those with broadband were most familiar (45%), followed by digital cable (40%) and basic cable (39%). CTAM found that 47% don’t know when the DTV transition will occur, while 26% think it will occur sometime other than ’09. Where are folks learning about the transition? 38% said TV, 26% cited the newspaper and 20% said friends and family. Biggest red flag? 50% of homes that rely exclusively on over-the-air TV said they don’t know where to turn for info. — 1 in 4 online consumers use a DVR, with the majority of the devices furnished by a video service provider, according to ABI Research. Skipping commercials is prevalent, with nearly 4 of 5 TiVo users skipping all or most ads, and 82% of service provider DVR customers saying the same. Nearly half of TiVo users record 2 or more hours/day, while 43% of service provider DVR owners record a similar amount of shows.