TV HHs with no connection to a video service provider are least familiar with the DTV transition, with just 31% expressing familiarity in a CTAM Pulse study of 1K consumers. Those with broadband were most familiar (45%), followed by digital cable (40%) and basic cable (39%). CTAM found that 47% don’t know when the DTV transition will occur, while 26% think it will occur sometime other than ’09. Where are folks learning about the transition? 38% said TV, 26% cited the newspaper and 20% said friends and family. Biggest red flag? 50% of homes that rely exclusively on over-the-air TV said they don’t know where to turn for info. — 1 in 4 online consumers use a DVR, with the majority of the devices furnished by a video service provider, according to ABI Research. Skipping commercials is prevalent, with nearly 4 of 5 TiVo users skipping all or most ads, and 82% of service provider DVR customers saying the same. Nearly half of TiVo users record 2 or more hours/day, while 43% of service provider DVR owners record a similar amount of shows.

The Daily

Subscribe
Monday–September 25

Spectrum Launches Small Business Campaign

Charter rolled out a new national ad campaign for Spectrum Business aimed at its offerings for small businesses. Dubbed “Made to Work,” the campaign will include broadcast TV, radio, direct

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 6
2023 Most Powerful Women Awards Nomination close on September 8, 2023.
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact [email protected] for more information.