Spending on new media (cable, DBS and satellite radio) advertising is expected to grow at a compound annual rate of 16.9 % by ’09, while traditional media advertising will rise 4.2 % during the same period, a Veronis Suhler Stevenson forecast concludes. Other findings: by ’09 the average person is expected to spend 10 hrs/day with media and the communications industry should top $1 tln dollars by ’09, becoming the 4th largest and fastest-growing sector of the US economy. VSS is a majority investor in CableFAX parent Access Intelligence.

The Daily

Subscribe

RMCA Transforms into Media+Tech Collective

The Rocky Mountain Cable Association is tearing down all its boundaries. On the surface, it may look like its just-revealed rebrand to the Media+Tech Collective is the latest example of a group shedding cable

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up