Acterna was the overall category leader in a broadband test equipment user survey commissioned by Hermes Media & Research. The survey by Edge Research queried 100 MSO engineers in Feb. It also found test equip manufacturers need to improve back-end support from vendors. Acterna led the product quality ratings in signal level meters, with 97% rating its product quality from "good/above average" to "excellent/superior." ComSonics had the lead (71%) in the signal leakage detector category, while Sunrise Telecom led monitoring test equip with an 83% rating. — The way people watch TV is changing-but not all that fast, says a study by CTAM and Lieberman Research Worldwide. 57% of respondents said they had watched scheduled TV programs the night before and appointment viewing is still common. Some potential good news for cable: of the 2 in 10 viewers who say they’re likely to buy an HDTV set, 56% say they’d likely get programming from cable vs 25% for satellite and 9% for broadcast.

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Wednesday–April 17

Review Board: Telecom Ad Challenges on the Rise at NAD

If it feels like you’re seeing more reports of ad challenges in the telecommunications sector, you’d be right. NAD is at the heart of it.

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