Americans are getting more familiar with VOD, a CTAM study says. More than half (54%) of a survey sample of some1K randomly selected adults are aware of on-demand programming, which attests to the effectiveness of cable marketing, CTAM chief Char Beales says. As with any relatively new technology, early adopters tend to be younger and well-heeled; for example, 65% of adults 18-34 said they were familiar with VOD, while 69% of those with HH incomes of $75,000+ were hip to it.

The Daily


Cox On Affordability Measures’ Impact

Cox Communications President Mark Greatrex was at the National Press Club in D.C. Thursday to tout the impact of the Affordable Connectivity Program and other affordable internet programs the cable operator

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