Americans are getting more familiar with VOD, a CTAM study says. More than half (54%) of a survey sample of some1K randomly selected adults are aware of on-demand programming, which attests to the effectiveness of cable marketing, CTAM chief Char Beales says. As with any relatively new technology, early adopters tend to be younger and well-heeled; for example, 65% of adults 18-34 said they were familiar with VOD, while 69% of those with HH incomes of $75,000+ were hip to it.

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