According to a recent survey by In-Stat, U.S. consumer spending on subscription TV, broadband, and mobile services will be "about the same" for most consumers, but about 15 percent intend to cut back. As a result, In-Stat estimates that consumer spending across these three segments could see nearly a $5 billion decrease during the next 12 months. However, the survey also indicates that broadband service is among the most integral parts of consumers’ lives. More than 66 million consumers across demographic categories are using the Internet while camped out on their sofas watching TV.
In-Stat report "U.S. TV Viewers’ Response to Economic Turmoil" indicates the following:
. Consumer multitasking while watching TV varies significantly depending on demographic characteristics.
. Several companies are identifying new opportunities to "marry" TV to people simultaneously viewing a related web site, and transform the World Wide Web into a "lean back" experience.
. The biggest decrease in spending on mobile, broadband and subscription TV services will come from households with income below $35K.