According to a recent survey by In-Stat, U.S. consumer spending on subscription TV, broadband, and mobile services will be "about the same" for most consumers, but about 15 percent intend to cut back. As a result, In-Stat estimates that consumer spending across these three segments could see nearly a $5 billion decrease during the next 12 months. However, the survey also indicates that broadband service is among the most integral parts of consumers’ lives. More than 66 million consumers across demographic categories are using the Internet while camped out on their sofas watching TV.

In-Stat report "U.S. TV Viewers’ Response to Economic Turmoil" indicates the following:

. Consumer multitasking while watching TV varies significantly depending on demographic characteristics.
. Several companies are identifying new opportunities to "marry" TV to people simultaneously viewing a related web site, and transform the World Wide Web into a "lean back" experience.
. The biggest decrease in spending on mobile, broadband and subscription TV services will come from households with income below $35K.

The Daily

Subscribe
Friday–March 20

What’s Next? Dissecting Nexstar-Tegna’s Closing, Legal Challenges

While Nexstar says its $6.2 billion deal with Tegna has closed, there is still the matter of eight state attorneys general and DirecTV suing to block the deal. On Friday, the coalition of states filed a motion for a temporary restraining order that would prevent any integration and consolidation of Nexstar and Tegna.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Mar 27
2026 Cynopsis Sports Awards Presented in partnership with Cablefax
May 5
T. Howard Foundation Annual Awards Dinner
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.