Centris today released its report "Insights: Semi-Annual Market Analysis," which provides information on household consumption of products and services relating to media, communication and video services in the United States. While the research indicates a continuing expansion of technology and expanding adoption of Internet usage at the household level, there is some flattening of consumer interest in key offerings provided by the communications and entertainment industries.

Selected findings include:

• Households (HHs) that reported having a large screen TV set (32"+) grew from 49 percent to 55 percent, a 15 percent gain this period compared to the 9 percent growth between 2006 and 2007.

• Fifty million HHs report having a digital TV set.

• 64 percent of all US HHs (not people) access the Internet each month, reflecting a 9 percent annual gain.

• Nearly 35 million HHs or 46 percent of active Internet HHs made a purchase over the Web each month, an increase of 18 percent since last year.

• Broadband access is rising; 80 percent of all HHs accessing the Internet did so via Broadband, a 17 percent increase over a year ago, which is the same increase between 2006 and 2007.

• HDTV service lags behind HDTV hardware; nearly 46 million HHs report owning an HDTV set while only about 34 million HHs have HDTV service.

• Pay per view usage is flat; 12.6 million HHs ordered pay per view programs each month, similar to last year.

• Internet service bills saw modest rise; the average ISP bill is $36.74, which is a 10 percent increase compared to the $0.75 increase between 2006 and 2007.

• Cable service bills are on the increase; the average cable bill is $71, an increase of $5 since a year ago, compared to no change between 2006 and 2007. On average, nearly 40 million HHs subscribe to digital cable.

The Daily


Advertisers in the Water at ‘Shark Week’

Discovery’s “Shark Week” announced its advertising partners supporting this year’s week-long event slate. The programmer teamed up with four new companies including

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.