Centris today released its report "Insights: Semi-Annual Market Analysis," which provides information on household consumption of products and services relating to media, communication and video services in the United States. While the research indicates a continuing expansion of technology and expanding adoption of Internet usage at the household level, there is some flattening of consumer interest in key offerings provided by the communications and entertainment industries.
Selected findings include:
• Households (HHs) that reported having a large screen TV set (32"+) grew from 49 percent to 55 percent, a 15 percent gain this period compared to the 9 percent growth between 2006 and 2007.
• Fifty million HHs report having a digital TV set.
• 64 percent of all US HHs (not people) access the Internet each month, reflecting a 9 percent annual gain.
• Nearly 35 million HHs or 46 percent of active Internet HHs made a purchase over the Web each month, an increase of 18 percent since last year.
• Broadband access is rising; 80 percent of all HHs accessing the Internet did so via Broadband, a 17 percent increase over a year ago, which is the same increase between 2006 and 2007.
• HDTV service lags behind HDTV hardware; nearly 46 million HHs report owning an HDTV set while only about 34 million HHs have HDTV service.
• Pay per view usage is flat; 12.6 million HHs ordered pay per view programs each month, similar to last year.
• Internet service bills saw modest rise; the average ISP bill is $36.74, which is a 10 percent increase compared to the $0.75 increase between 2006 and 2007.
• Cable service bills are on the increase; the average cable bill is $71, an increase of $5 since a year ago, compared to no change between 2006 and 2007. On average, nearly 40 million HHs subscribe to digital cable.