Just as Comcast and other pay TV operators announced plans to push high-value cable network programming to the PC, research from The Diffusion Group suggests that offering the content for free could be a major error and leave hundreds of millions in additional fees on the table.

According to TDG’s new research, 43 percent of broadband consumers are interested in viewing their linear pay TV content on their PCs, two-thirds of whom (29 percent) are willing to pay at least $10 per month for the service.

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Some Industry Live Events Returning to Calendars

Ever so slowly, businesses and associations are tiptoeing back to live events as COVID vaccinations roll out.

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