Just as Comcast and other pay TV operators announced plans to push high-value cable network programming to the PC, research from The Diffusion Group suggests that offering the content for free could be a major error and leave hundreds of millions in additional fees on the table.

According to TDG’s new research, 43 percent of broadband consumers are interested in viewing their linear pay TV content on their PCs, two-thirds of whom (29 percent) are willing to pay at least $10 per month for the service.

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Tuesday–October 14

WBD Rumor Mill Spinning Again

Talks of Warner Bros. Discovery being up for grabs are ramping back up. The company rejected an initial bid from Paramount in recent weeks, according to a Bloomberg report citing people familiar with the

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