Just as Comcast and other pay TV operators announced plans to push high-value cable network programming to the PC, research from The Diffusion Group suggests that offering the content for free could be a major error and leave hundreds of millions in additional fees on the table.

According to TDG’s new research, 43 percent of broadband consumers are interested in viewing their linear pay TV content on their PCs, two-thirds of whom (29 percent) are willing to pay at least $10 per month for the service.

The Daily

Subscribe
Friday–July 11

Next Frontier: CableLabs Explores More than Speed Connectivity Era

Internet speed records are all the rage these days, with two separate breakthroughs making the headlines recently. One is more in the distant future, but the other hits closer to home.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.