According to "Video-Enabled Home Network Nodes – A Global Analysis & Forecast" from The Diffusion Group, the number of global broadband households will near 440 million by 2010 and top 1.2 billion by 2030. During that same time, the number of broadband-enabled home networks will grow from 150 million in 2010 (34 percent of broadband homes) to more than 1.0 billion in 2030 (83 percent of broadband homes). With such infrastructure in place, the opportunity for broadband-enabled services – especially video – will grow dramatically.
The TDG study points to a confluence of network-enabled applications, services, and serviceable consumers that will occur within the next 10 years, which will drive the diffusion of home networks and network-enabled media applications.
In the short term, TDG says these trends will be driven by two major shifts in industry behavior:
• Consumer electronic vendors will embed Internet support and IP video subsystems into their mainstream platforms, meaning even average consumers will be buying new CE platforms with native Internet support.
• Incumbent TV providers will incorporate walled-garden broadband video applications and services into their pay TV experiences, meaning set-top boxes will be required to support broadband connectivity.
TDG expects that by 2020, more than 1.6 billion households around the world will have access to some form of home video service, with Asia enjoying the most rapid growth. These service additions will in many cases be broadband-based or hybrid in nature.
Given these factors, TDG expects the number of non-portable network-enabled video nodes within global homes will reach 3.6 billion by 2020 and top five billion by 2030.