A day after reporting that 4Q revenue increased 20% due to significant PPV buys (Cfax, 06/22), WWE’s [WWE] Linda McMahon tells us the company hopes to fill its coffers by adding 2 PPV events to this year’s roster, bringing the total number of "Smackdown" and "Raw" events to 12. Other initiatives are in the works. "We’re doing things to help drive ratings," McMahon says. "Our diva search will evolve throughout the summer, culminating with a Spike TV special later in the year … which is a great extension of our brand and generates a lot of fan interest." (Now in the last year of its contract with Spike, the WWE is currently "in talks to further that relationship," McMahon said.) The wrestling organization is also finalizing preparations for its SVOD launch, and is in the process of getting the word out to MSOs via its newly-hired affiliate marketing group.

The Daily

Subscribe

Charter Wins in Broadband, Wants Flexibility in Video

Charter stunned Friday with news that it added 105,000 residential and SMB internet customers in 4Q22. While much lower than the massive gains operators experienced in the heart of the COVID-19 pandemic, these levels are giving Charter hope of a return to some level of normalcy.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact [email protected] for more information.